Why hire Sam for your marketing, content, and communication needs?
Dedication and Detail in her DNA
Sam pursued a Bachelor's degree in Business with a major in public relations, and during her undergrad, had fourteen internships across PR, event planning, social media, customer relations, marketing, and more. She has since worked at multiple advertising agencies and digital marketing agencies, working in an array of disciplines that have taught her so much about things like digital advertising, email marketing, client relations, sales and business development, communications, and more.
She's worked with some of the most recognized brands in the world -- like Mercedes-Benz, Foot Locker, Goodwill, Harley-Davidson, and more. Sam has also worked with different clients across industries like automotive, retail, franchise, entertainment, healthcare, non-profit, and others.
But most importantly, Sam understands what it's like for business owners today: a million things to take care of and only so many hours in a day. Marketing is one of those things that many feel they can handle, but truthfully, we know it's something that needs to be evaluated, strategized, executed, and monitored... constantly.
Choosing someone to help you take care of your business -- your baby -- is a big deal. You need someone not only smart and trustworthy, but somebody who just gets it. Somebody who will treat your baby the way they would treat theirs. And that's Sam.
Whether you are a local business in Detroit, Southeast Michigan, or anywhere else, Sam is available to help with any of your marketing needs including websites for small businesses, content strategy and content calendars for blogs and social media, marketing strategy and consultation for small businesses, annual, quarterly, and semi-annual marketing plans, and more.
If you are a mid-size company or larger brand, Sam is also available to be part of your in-house or agency team to support your specific needs. Sam's LinkedIn profile gives a view on past experience as a freelancer, contractor, and marketing expert.
Marketing by Sam's services include:
Marketing Consulting Services
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Custom Marketing Strategy Development: Tailored, data-driven marketing plans built around your goals, audience, and budget.
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Fractional Marketing Leadership
Available as a Fractional CMO or part-time marketing director to guide strategy and execution. -
Freelance & Contract-Based Marketing Support: Flexible short- or long-term assistance for in-house teams or solo business owners.
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Digital Marketing Consulting: Expert guidance on paid ads, content strategy, SEO, and campaign planning across digital channels.
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Marketing Audits: Comprehensive reviews of your current marketing efforts—what’s working, what’s not, and what to improve.
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Brand Positioning & Messaging: Clarify your unique value proposition, tone of voice, and storytelling across platforms.
Website Services
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Website Creation & Design: Build clean, user-friendly websites on Wix, GoDaddy, SquareSpace, and Canva Sites—optimized for mobile and user experience.
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Website Auditing & Optimization: In-depth analysis of performance, speed, usability, SEO, and content structure.
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Search Engine Optimization (SEO): On-page SEO, keyword research, and technical improvements to boost visibility on Google.
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Website Content Writing & Optimization: Engaging, SEO-friendly copywriting that improves your site’s ranking and connects with your audience.
Content Strategy & Development
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Monthly & Quarterly Content Planning:
Strategic planning across social media, blog, email, and other owned channels. -
Content Pillar Development:
Frameworks built around brand-specific themes. -
Blog Writing & Optimization: Thoughtful blog content that’s SEO-optimized and aligned with your brand voice.
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Social Media Content Creation: Caption writing, content calendars, and creative strategy tailored to your audience.
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UGC (User-Generated Content) & Influencer Strategy: Help sourcing, managing, or building strategies that incorporate authentic, community-driven content.
Marketing Workshops & Training
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Marketing Workshops:
Customized team sessions to train your staff on digital strategy, content planning, or campaign execution. -
Brand Messaging & Positioning Sessions: Deep-dive workshops to refine your brand voice, tone, and storytelling.
About Sam
Samantha Raj is the owner of Marketing by Sam, LLC. Ever since a young age, Sam knew she wanted to work in marketing and advertising -- she was always interested in ways to promote businesses or products and loved helping others learn about something new. And when the internet really became a thing, she started learning the basics of HTML and website design through AOL webpages, Nickelodeon message boards, and eventually MySpace. And into adulthood, her love for digital marketing blossomed.
After spending over 15 years working for multiple advertising and marketing agencies, Sam decided it was time to take her skills and go down the path of entrepreneurship. Ironically, she started Marketing by Sam, LLC just three days after her dad retired; he owned his own small business for nearly 30 years. Learn more about Sam's path to entrepreneurship.
Outside of being a business owner, Sam is a mom, a wife, and a lifelong devotee to the city of Detroit. Growing up in Romulus, MI, she grew up obsessed with Detroit sports, admiring the city's rich history, and furthermore, enjoying every bit of its comeback. Working with businesses in and around Detroit is her favorite, but she is available to help anyone around the state of Michigan and anywhere else in the country!